The nature of social drinking is changing. Worldwide alcohol is in decline and soft drinks on the rise. But there are many lessons that soft drinks can learn from beer and spirits. In this presentation, we explore how soft drinks can take advantage of techniques that have been commonplace in licensed products over years, and how they can benefit your brand.
Ten lessons adult soft drinks can learn from alcohol brands include:
1. get sociable
2. real personality
3. play hard to get
4. where are you from?
5. it’s the way that you say it
6. be seen in the right places
7. rituals and habits
8. create and own culture
9. the perfect pour or serve
10. with food
You can also read our blog on the non-alcoholic revolution by clicking here.
If you want to discuss this in more detail, or any projects you might have on the horizon, please get in touch. We’d love to hear from you.