As we emerge from home internment, our thoughts turn to holidays and where we might go. Cities are becoming increasingly brand like and like product brands, they need to offer a rich experience. Using London as an example, here are 7 things that a city can do to enrich the experience:
🔸 SOUND. Enjoy a performance. Buskers are to be found everywhere, many of them professional musicians.
🔸 SCENT. Try Kew Gardens in late Summer or Floris in Jermyn street, with their little cloches of fragrance for you to sniff.
🔸 MOVEMENT. From the iconic buses to Santander Cycles, the options are endless to be on the go.
🔸 SIGHT. The London Eye, The Stone Gallery in St Pauls and The Greenwich Observatory are among just some of the hundreds of viewpoints in London, I would recommend.
🔸 TOUCH. Treat yourself to a picnic in Regents Park ahead of the open air theatre, or go barefoot in any one of an amazing collection of parks.
🔸 RITUAL. Go view the tourist favourite of the changing of the guard, or try Tate Late, currently London’s most visited attraction.
🔸 TASTE. From pop ups to hotels and New English to North Africa, there are amongst the best restaurants in the world to be found in the capital.