" ` HOW TO HARNESS MACRO TRENDS & MAKE THEM ACTIONABLE | Haines McGregor

About the Event

On Wednesday 21st September 2022, Haines McGregor hosted ‘How To Harness Macro Trends and Make Them Actionable’.

The event discussed how to identify, harness and action trends in your business for the now, next and beyond, featuring an expert panel consisting of:

Chris Rodi, European Portfolio Marketing Director at Mars Petcare

Jody Samuels Ike, Global Brand Director Scotch Portfolio & Gordons Gin at Diageo

Hugh Thomas, Entrepreneur & Co-Founder of Stealth Start-Up and Ugly Drinks

The webinar – hosted by Jamie Holtum, Haines McGregor’s Strategy Partner – delivered insights and expertise surrounding the 5 Macro Trends we believe are most impactful to the Food & Drink sector. We demonstrated how our unique approach has shaped action-oriented strategies for leading brands such as Arla and Diageo.

You can watch the full recording of the event below.

Speakers

Chris Rodi

European Portfolio Marketing Director Mars Petcare

Jody Samuels Ike

Global Brand Director Scotch Portfolio & Gordons Gin Diageo

Hugh Thomas

Entrepreneur & Co-Founder Stealth Start-Up and Ugly Drinks