" ` CLEAN LIVING TRENDS | Haines McGregor


The Clean Living mega trend impacts all categories. And that’s the rub – it’s a mega trend. So how do we break it down, to ensure our brands stay culturally relevant and individually compelling for our tribe? How do we, as brand owners, better fit into the lives our consumers who are seeking to make more positive consumption choices for themselves and the planet.

In this piece we speak to senior marketers who have worked brand-side in this space, including;

Brendan Williams, Founder at The Free Consultancy, former Group Marketing Director, Carlsberg Alcohol Free

Korina Karadimou, Nutritional Therapist, former Senior Planner, Disrupt Innovation, Diageo


Download the PDF below with our intro to Clean Living:

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