CATEGORY OVERVIEW
The alcohol industry is undergoing a transformation, reshaping how we sip and savour our favourite beverages. From wine to beer and spirits, innovation is being driven by changing consumer attitudes and behaviours.
Some categories are getting a makeover. Take Ami Ami, a Californian brand revolutionizing boxed wine with premium qualities, inviting consumers to enjoy high-quality wine without the old-fashioned rules. This raises the question: should the industry move away from traditional formats, or is the wine bottle too iconic to replace?
After years of booming popularity, consumers are growing weary of endless new flavour extensions and excessive premiumization. Discover how the gin category is reinventing itself to win back consumers.
Dive into our deck to see how brands are connecting the dots between consumer, culture, and brand to drive growth.
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