TREND SNAPSHOT: GIN CATEGORY
Dive into our gin trends deck which shares insights across challenger and mainstream brands. We have identified 4 key trends and ask what this means for your portfolio.
Explore how brands are:
- Looking at new ways to explore origins, heritage and provenance
- Refining their propositions through lower ABV liquids and soft functional claims
- Offering premium and exclusive experiences through rare ingredients and limited releases
- Inspiring new approaches to traditional gin production process
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