" ` EMERGING GIN TRENDS | Haines McGregor


Dive into our gin trends deck which shares insights across challenger and mainstream brands. We have identified 4 key trends and ask what this means for your portfolio.

Explore how brands are:

  • Looking at new ways to explore origins, heritage and provenance
  • Refining their propositions through lower ABV liquids and soft functional claims
  • Offering premium and exclusive experiences through rare ingredients and limited releases
  • Inspiring new approaches to traditional gin production process


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