THE CATEGORY
Most hot beverages play to lower energy motivations of comfort, conviviality, or composure – but there are wide open white spaces to go after. Just think, nearly half of Brits (48%) sometimes replace alcohol occasions with tea, demonstrating a clear desire for brands activating against pleasure, fun and release. Where is the Liquid Death, Tripp or Rheal response from hot beverages?
HOW TO WIN: HOT BEVERAGES
This deck gives insight into the challenges, key cultural shifts and opportunity areas to explore within the hot beverage landscape. To download our deck and get a free working session on how to build successful innovation by connecting the dots between consumer desire, cultural headwinds and brand assets fill in your details below.
Get in touch below if you’re interested in a free working session with our creative strategy team: