" ` HOW TO WIN: HOT BEVERAGES | Haines McGregor

THE CATEGORY

Most hot beverages play to lower energy motivations of comfort, conviviality, or composure – but there are wide open white spaces to go after.   Just think, nearly half of Brits (48%) sometimes replace alcohol occasions with tea, demonstrating a clear desire for brands activating against pleasure, fun and release. Where is the Liquid Death, Tripp or Rheal response from hot beverages?

HOW TO WIN: HOT BEVERAGES

This deck gives insight into the challenges, key cultural shifts and opportunity areas to explore within the hot beverage landscape. To download our deck and get a free working session on how to build successful innovation by connecting the dots between consumer desire, cultural headwinds and brand assets fill in your details below.

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