OVERVIEW
FROM BUZZWORDS TO BIZ-TOOLS
Within CPG, Gen AI uptake is on a meteoric rise, but the conversation is often clouded with hype, jargon, and fear. From buzzwords and slop to doomsday posts on LinkedIn predicting the end of marketing jobs, it’s a bit of a quagmire. At the same time, no CPG player has truly scaled Gen AI yet.
And while AI shows real promise – greater speed, relief from repetitive tasks, and as a strategic and creative enabler, we’re seeing huge gaps in understanding and adoption within organisations.
So how should CPG marketers approach AI in their workflows today?
MARKETING LEADERS SHARE THEIR VIEWS
To build this perspective we interviewed a select group of CPG leaders to understand how they are actually using AI today, as well as the challenges and opportunities as they see them.
UNLOCKING AI USE CASES
This document is designed to help CPG marketing professionals put AI to work. Aimed at leaders and teams, it explores practical use cases, shares examples of how marketers are applying AI, and offers guidance on how to use these tools to unlock — not replace — human creativity and strategic thinking.
Dive into the report to learn how to:
- Navigate the critical organisational risks AI poses
- Serve our sacred human creativity with AI
- Supercharge innovation processes with AI muscle
- And, most importantly, stay human in the new normal.
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