OVERVIEW
HOW CAN LEGACY PET CARE BRANDS RECLAIM THE NARRATIVE?
The Pet Care industry has boomed, but legacy brands are at risk of getting left behind.
The industry is in rapid growth, but the market is flooded with claims and consumers are overwhelmed. As formats, philosophies and brands blur together, legacy brands risk becoming invisible. So how can long-established brands cut through and reclaim the narrative?
We’ve unpacked the key challenges and opportunities for legacy brands in this space to show that it isn’t just trendy challenger brands that can be the most resonant with consumers.
A TEASER OF WHAT’S INSIDE…
- The Pet Care landscape is crowded. Challenger brands are cutting through by being more distinctive, relatable and human.
- A new generation of pet parents are redefining what ‘good’ looks like. They treat pets like children, expecting custom nutrition, wellness benefits and brands that align with their values.
- DTC and subscription brands are re-writing the rules. They’re building data-rich, high-margin relationships which provide intel on what consumers buy and when to upsell.
- Long established brands are sitting on untapped ‘superpowers’ that if activated well can move the needle.
READ ABOUT THE KEY SHIFTS AND
WHAT YOU CAN DO TO WIN BELOW!