" ` Our Work Archive | Haines McGregor

CREATING A PUNCH!

The squash category was suffering from an identity crisis… too childish and not relevant for today’s health-conscious consumer, or indeed those seeking something more sophisticated in nature.

CREATING A PUNCH!

CREAM OF THE CROP

During the height of the milk farming crisis, many dairy farmers were being forced out of business due to the low price of milk. In response, the Head of Future Creations at Arla briefed us to develop a pipeline of premium milks to drive value back into the market.

CREAM OF THE CROP

THE PLEASURE PRINCIPLE

Fragmented eating habits and new category entrants were eroding Dorset’s brand share, with many consumers skipping breakfast or snacking on-the-hoof instead. Our role was to bring back the pleasure principle…

THE PLEASURE PRINCIPLE

LOVED BY KIDS, APPROVED BY PARENTS

Kellogg’s Coco Pops and Squares…still loved by Kids but becoming less approved by Mums & Dads. How do you shift a mega brand into creating ideas which leave a lasting legacy for the way our future generations snack?

LOVED BY KIDS, APPROVED BY PARENTS

FIT TO WIN

Successful businesses need to adapt to the challenges ahead to stay ahead of the curve. Collaborating with the Arla leadership team, HMc helped develop tangible workstreams for 2025 and beyond across category, comms and portfolio development.

FIT TO WIN

THE REBEL IN THE PACK

The oral care market in the UK is dominated by Colgate with their multi-benefit proposition. Cutting through their dominance in a low engagement category was the challenge.

THE REBEL IN THE PACK

COMPREHENSIVE CARE

Consumers shop by symptom, not active…so how does a brand in healthcare use its expertise to offer wider solutions to consumer ailments, using different actives? Whilst navigating the mind field of the MHRA

COMPREHENSIVE CARE

YOUR TRUSTED ALLY

Our challenge was to maintain and strengthen brand share in the face of own label threat by increasing the emotional connection with the brand and ensuring we developed innovation ahead of the competition

YOUR TRUSTED ALLY