" ` YOUR TRUSTED ALLY | Haines McGregor


Our challenge was to maintain and strengthen brand share in the face of own label threat by increasing the emotional connection with the brand and ensuring we developed innovation ahead of the competition.

Through a more empathetic personality and a clear architecture and naming strategy the brand was able to grow through distinctive and relevant NPD.  Aiding product navigation with a more consumer orientated hierarchy of information.

"Using a range of unique and creative tools HMc uncovered fresh consumer insights which they then applied to packaging development, which allowed us to bring the positioning to life in the most engaging and relevant way."

Abigail Butler Marketing Manager, Consumer Care, Bayer


Canesten is still the UK’s #1 women’s intimate health brand offering effective products to help people take their health into their own hands.