" ` Purdey's - Global Brand Repositioning | Haines McGregor

Just as nature intended

Energy drinks were getting a bad rap as consumers turned to more natural ways of managing both their physical and mental needs throughout the day. Our consumer research inspired us to elevate the natural credentials of Purdey’s: chock-full of fruit juice, bursting with botanicals and vibrant with vitamin B, it provides ‘positive energy’, just as nature intended.


Naturally successful

From our repositioning work, the brand had a clear platform for growth; aligning communications, innovation and packaging.  Purdey’s Rejuvenate enjoyed brand growth of 13.%* post the launch of the ‘energy as nature intended’ platform. We love a natural feel-good story.

*Source AC Nielsen: Total Market, MAT Value Sales to February 2020

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"Haines McGregor are a rare blend of insight, creativity and strategic thinking under one roof. Their creative process allows for greater clarity of thought and more energising and engaging solutions, brought to life through vivid visualisation so the strategy practically jumps off the page! As a senior team they are able to work at pace. They do not purport to know all the answers, but challenge with the right questions along the way to get you to the right solution. "

Dave Laidler, Global Marketing & Innovation Controller, Britvic