" ` DECODING ORGANICS | Haines McGregor


Organic is moving beyond a badge of responsible awareness to a lifestyle choice that combines both ‘me’ and ‘we’ benefits.  Our positioning work focused on a delivering a more progressive and positive outlook, encouraging consumers to live a life they can feel good about – for themselves and the planet.


The future-facing positioning for Arla Organic centres around Regenerative Farming. We used this as a springboard for developing an innovation pipeline of Organic, nutrient-rich dairy goodness!


"During the start of the Covid crisis, our project was at jeopardy & subsequent workshops impossible. HMc were quickly able to flip to a virtual format & engage a disparate team. This involved setting local market missions, virtual check-ins and running virtual workshop sprints to ensure the project progressed with the right inputs, people & outcomes’. "

Matt Walker Global Brand Director