" ` A BRITISH CLASSIC | Haines McGregor


We set an ambitious vision and sharpened the buttery brilliant foundations of this much-loved household brand, before pulling through its food and mood-lifting qualities in a renovated pack concept. Looking to the future, we identified growth opportunities for our Eater audience in the realm of Cooking and Baking, developing new product concepts to push the brand from butter to beyond.

"Haines McGregor were phenomenal in really pushing us to stretch our brand vision and pushed us as a team to think much broader than previously done. They were super collaborative with both internal and external stakeholders and weren’t afraid to challenge to get the best out of the process. I would highly recommend them for any innovation or strategy vision creation within a heartbeat. "

Rebecca Allen Senior Global Brand Manager, Arla Foods


A clear, cohesive strategy connected brand to pack to product. It culminated in ready-to-test concepts, with the aim of  building on growth & reputation as #1 British butter brand and  tapping into wider occasions, to meet evolving needs and protect against category pressures.