UNDERSTANDING MOTIVATIONS DRIVING AN EVOLVING TREND
With a number of new protein offers crowding the sports nutrition market, we were tasked with helping Arla Protein understand how it can create penetration and growth, whilst staying true to its core.
Pulling apart cultural shifts and emotive drivers of the evolving protein trend we were able to build a strong strategy and innovation pipeline that was both culturally relevant and answered enduring consumer needs.
"We worked with HMc on a global strategic innovation project to identify and define the brand universe, innovation pipeline and naming strategy for one of our big bet brands. We were really impressed by the in depth strategic thinking and the comprehensive process that Haines approached the project with. I’d highly recommend them to anyone and would jump at the chance to work with them again"
GOING FROM STRENGTH TO STRENGTH
Arla Protein has achieved incredible growth over the last few years. Our concepts achieved high results in the quantitative research and a number are being developed for launch. So watch this space…