THE SWISS GOLDEN ERA
Creating a new-to-world mixers brand rooted in Swiss provenance to take on the international market leader.
LIKE ALCOHOL, WITHOUT THE ALCOHOL
How do you cut through to super-premium consumers in a sea of sameness with a new to world alcohol-free brand?
FROM STRENGTH TO STRENGTH
How could Arla Protein elevate their offer for today’s evolving consumer, beyond the Sports Drink!
A BRITISH CLASSIC
How do you build on the heritage of one of Britain’s most loved brands? Elevating Anchor from Butter to Beyond!
DECODING ORGANICS
How do you breathe emotion and meaning into Organics? How do you make it relevant and lasting, whilst delivering true value to consumers?
AS NATURE INTENDED
Our positioning gave Purdey’s an emotional layer of positivity and a clear message of energy people can feel good about, which moved the brand into a distinct space in the natural energy market. This gave the brand building blocks to align the liquid, communication and packaging.
IT’S ALL ABOUT THE LOVE
Petfood trends follow human ones, getting the psychologists amongst us very excited! So as fresh, sustainable, and organic were on the rise it was time to shore up James Wellbeloved against potential threats.
CREATING A PUNCH!
The squash category was suffering from an identity crisis… too childish and not relevant for today’s health-conscious consumer, or indeed those seeking something more sophisticated in nature.
CREAM OF THE CROP
During the height of the milk farming crisis, many dairy farmers were being forced out of business due to the low price of milk. In response, the Head of Future Creations at Arla briefed us to develop a pipeline of premium milks to drive value back into the market.
THE PLEASURE PRINCIPLE
Fragmented eating habits and new category entrants were eroding Dorset’s brand share, with many consumers skipping breakfast or snacking on-the-hoof instead. Our role was to bring back the pleasure principle…
LOVED BY KIDS, APPROVED BY PARENTS
Kellogg’s Coco Pops and Squares…still loved by Kids but becoming less approved by Mums & Dads. How do you shift a mega brand into creating ideas which leave a lasting legacy for the way our future generations snack?
FIT TO WIN
Successful businesses need to adapt to the challenges ahead to stay ahead of the curve. Collaborating with the Arla leadership team, HMc helped develop tangible workstreams for 2025 and beyond across category, comms and portfolio development.