EMPOWERING PET PARENTS
In the evolving landscape of pet care, many pet parents find themselves navigating a maze of choices, especially in the field of pet supplements. Boehringer Ingelheim’s mission was to simplify this journey, offering a range of straightforward and reliable solutions that are easy to use and instil confidence.
Comprehensive category analysis, expert insights, and an in-depth review of the everyday needs and motivations of the target audience helped us to redefine an existing range of joint, digestive and skin & coat supplements and place pet parents at the heart of our strategy.
"Standing out in the pet care market can be challenging, but Haines made all the difference. Their insights, expertise, and creativity brought our brand to life with exceptional clarity and impact. A complete 360-degree approach, from strategy to execution, ensured every detail resonated with pet parents. We’re thrilled with the result and consider them an integral part of our success."
THE RESULT
A fresh, consumer-centric brand that captures the essence of the bond between pets and their caregivers. The new identity seamlessly blends credibility and distinction with an approachable, vet-backed proposition that’s both easy to understand and use.